As the senior trade body representing and protecting the UK’s vibrant hospitality industry, member service and experience are at the core of everything they do.

The ever-growing need for their members to have a reliable and easy-to-navigate content resource that delivers information supporting their diverse business needs is vital. Maven was chosen as the partner to develop an end-to-end solution.

Our research-led insights informed a strategy focused on enhancing the brand identity, developing a dynamic website, integrating a member management system, and creating compelling communication materials.

The rebrand captured the essence of unity and authority, reflecting the sector’s spirit: The voice of hospitality.