The project involved renaming and rebranding ‘International Asset Finance Network Connect’ with a new logo and identity that reflects the concept of connecting people and ideas.

The primary objective was to position Asset Finance Connect as the leading website and events destination for the Asset Finance and Leasing industry, with a fresh, innovative visual identity reinforcing its position as the go-to place for news and to connect with peers. The new design successfully achieved this goal and resonated with the website’s audience of over 26,000 leasing professionals worldwide.